Direct employers to consider voluntary benefits

In Enhanced Benefits, Sales by Eric Silverman

Succeeding with enhanced benefits — formerly known as voluntary benefits — involves a super simple strategy. It’s all about setting up a dedicated time with your prospect or client to discuss how enhanced benefits fit directly into their total benefits strategy. Those benefit brokers who get it, get it. But sadly, up to 95% take the wrong approach. As a …

How to close deals faster

In Enhanced Benefits, Sales by Eric Silverman

Give me a “yes.” Give me a “no.” Just don’t give me a “maybe.” “Seems like a good idea, but we’re very busy right now.” “Thanks for coming in; call me in two weeks to discuss.” “I like what I hear so far; I’ll call you after I read everything.” “Sounds good; I’ll think about it.” Sound familiar? Whether I …

How ‘ancillary’ and ‘voluntary’ are hurting enhanced benefit sales

In Enhanced Benefits, Sales by Eric Silverman

As an intern, green as can be, I found out the hard way that words are very powerful things that have intense meaning. I’d just closed my first 50-life case and couldn’t wait for the employee group meeting. Visions of 80% employee participation were letting my mind cash checks that inevitably my mouth hadn’t yet written. While presenting, I proceeded …