Voluntary disruption, Part 3: Level the playing field

In Enhanced Benefits by Eric Silverman

Imagine if there was a way that you could change your clients perception of your firms size without signing any new office leases and going on a hiring spree. The word “disrupt,” according to dictionary.com, is a verb used to express “disorder or turmoil,” while “disruption” is a noun that, in business, means to bring “radical change in an industry …

Voluntary disruption, Part 2: Products

In Enhanced Benefits by Eric Silverman

As you begin to have proactive conversations with your clients to ensure they have a proper enhanced benefits offering that complements your recommended overall health care strategy, its important that you understand all of the products and services that are available within the marketplace. Last month, I discussed how the most influential disrupter to the enhanced benefits industry must be …