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How ‘National Cupcake Day’ built my social brand and how other advisers can do the same

In Sales, Social media by Eric SilvermanApril 27, 2018

One Tuesday morning in December 2015, I sat at the kitchen table with my daughter Dylan as she ate her “daddy’s cereal”— Special K with Red Berries. With the morning news on in the background, we both heard the anchorman say, “It’s going to be a delicious day. It’s National Cupcake Day!” At six years old, Dylan thought this was …

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