Blizzard marketing: A prime opportunity to reach decision makers

In Sales by Eric Silverman

What do catastrophic blizzards and major federal holidays have in common? If you guessed days off of work for millions of people, you would be correct. However, the real question is who gets the ‘luxury’ of taking the day off — employees or employers? If your sole weekly objective is to book appointments with potential commercial clients, then I suspect …

Boy am I stupid:’ Assumptions wreak havoc

In Careers & coaching, Sales by Eric Silverman

Before you blindly agree with the beginning of my headline, please allow me to defend myself. Has anyone else ever rocked an enrollment — and I mean, really crushed it — only then to have the owner of the company call you unexpectedly when the enrollment is complete to tell you they need to meet with you immediately? Let me …