One Tuesday morning in December 2015, I sat at the kitchen table with my daughter Dylan as she ate her “daddy’s cereal”— Special K with Red Berries. With the morning news on in the background, we both heard the anchorman say, “It’s going to be a delicious day. It’s National Cupcake Day!” At six years old, Dylan thought this was …
The millennial marketing tactic your competitors aren’t using
“Hey cuz, do you Snap?” That’s the question my millennial client asked me a couple of years ago via text message. My response was probably not very different from yours would have been at that time and probably is still: ‘Isn’t Snapchat just for teens sending each other questionable videos?’ Similar things were initially said about text messaging, YouTube, Facebook, …