How to maximize enrollment with enhanced benefits — with Eric Silverman

In Enhanced Benefits, Sales by Eric Silverman

Eric Silverman is one of the most disruptive forces in the area of “enhanced benefits.” You may have been calling them “voluntary” or “ancillary,” but Eric is passionate in his belief that neither of those words make the case for a benefit offering that is more important to clients and employees than ever before.

In this fast-paced interview, Eric explains how advisors interested in enhanced benefits fall into four distinct classes and delves into which group you want to be in for maximum productivity and client satisfaction. If you are currently active in this space or if you have been on the sidelines thinking about how to incorporate these solutions into your practice’s offerings, make sure to listen to this episode.