For Benefits, Word Choice Can Prove Paramount

In Careers & coaching, Enhanced Benefits, Sales by Eric Silverman

How “Ancillary” and “Voluntary” may be hurting your enhanced benefit sales I just closed my first 50-life case and couldn’t wait for the employee group meeting. Visions of 80% employee participation were letting my mind cash checks that inevitably my mouth hadn’t yet written. While presenting, I proceeded to, innocently enough, refer to the majority of their employees as “tow …

The science behind ‘the magic thank-you note’

In Careers & coaching, Sales by Eric SilvermanLeave a Comment

Anyone else find it terribly ironic that I’m the one preaching the importance of writing personalized handwritten thank-you notes, and now I’m writing, via a keyboard, a mass thank-you to everyone who has expressed genuine interest in what my original note said? I guess that makes me somewhat of a hypocrite — please forgive me. I’ve shared my story with thousands …

The most critical characteristics of an enterprising adviser

In Careers & coaching, Sales by Eric Silverman

Lou Holtz is widely known as a legendary college football coach and mentor, but it wasn’t until late 2006 that I finally learned of this brilliant and extraordinary coaching icon. At a management meeting in Atlanta, I noticed that Lou Holtz had been hired to motivate all of the sales managers in attendance. The only thing that went through my …